Meeting our obligations to our customers. |
- Performance of a contract with you.
Necessary to comply with a legal obligation.
- Necessary for our legitimate interest in running our business and providing you with requested products and services.
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10 years from the booking in accordance with legal obligations. |
Managing the reservation of rooms and accommodation requests, in particular the creation and storage of legal documents in compliance with accounting standards. |
Managing your stay at the Establishment:
- Managing access to rooms.
- Monitoring your use of services (telephone, bar, pay TV etc.).
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- Performance of a contract with you.
- Necessary for our legitimate interest in running our business and providing you with requested products and services.
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For the duration of your stay. |
Managing our relationship with customers before, during and after your stay:
- Managing the loyalty program.
- Inputting details into the customer database.
- Segmentation analysis based on reservation history and customer travel preferences with a view to sending targeted communications, subject to the requirements of applicable law.
- Predicting and anticipating future customer behaviours.
- Developing statistics, commercial scores and carrying out reporting of the same.
- Providing context data for our marketing tools. This happens when a customer visits an Ennismore website or makes a reservation.
- Understanding and managing the preferences of new or repeat customers.
- Sending customers newsletters, promotions, tourist, hotel or service offers, offers from Ennismore or its commercial partners, or contacting you by telephone subject to the requirements of applicable law.
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- Performance of our contract with you and for the management of your membership in the loyalty program.
- Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with one of t Ennismore’s entities) and improving our services.
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- 3 years from the last date on which you have interacted with us in any way, if you are not a member of the loyalty program.
- 6 years from the last date on which you have interacted with us in any way, if you are a member of the loyalty program.
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Improving our service by:
- Personalising your check-in, improving the quality of service and customer experience.
- Processing your personal data through our customer marketing program in order to carry out marketing operations, promote brands and gain a better understanding of your requirements and wishes.
- Adapting our products and services to better meet your requirements and wishes.
- Adapting our products and services to better meet your requirements.
- Customising the commercial offers and promotional messages we send you.
- Informing you of special offers and any new services created by Ennismore or one of its subsidiaries or commercial partners.
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Performance of contract with you in relation to the management of your membership in the loyalty program.
Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with Ennismore) and improving our services. |
- 3 years from the last date on which you have interacted with us in any way, if you are not a member of the loyalty program.
- 6 years from the last date on which you have interacted with us in any way, if you are a member of the loyalty program.
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Use a trusted third party to cross-check, analyse and combine your collected data at the time of booking or at the time of your stay, in order to determine your interests and develop your customer profile and to allow us to send you personalized offers. |
Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with one of Ennismore’s entities)) and improving our services. |
- 3 years from the last date on which you have interacted with us in any way, if you are not a member of the loyalty program.
- 6 years from the last date on which you have interacted with us in any way, if you are a member of the loyalty program.
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Improving Ennismore services, in particular:
- Carrying out surveys and analyses of questionnaires and customer comments.
- Managing claims/complaints.
- Offering you the benefits of our loyalty program.
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- Performance of contract with you (for the management of your membership in the loyalty program).
- Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with one of Ennismore’s entities)) and improving our services.
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- 3 years from the last date on which you have interacted with us in any way, if you are not a member of the loyalty program.
- 6 years from the last date on which you have interacted with us in any way, if you are a member of the loyalty program.
- 6 years from the date of closure of your file in case of a claim or a complaint.
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Securing and enhancing your use of Ennismore websites, applications and services by:
- Improving navigation.
- Maintenance and support.
- Implementing security and fraud prevention.
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Necessary for our legitimate interests in running our business, provision of administration and IT services and network security to prevent fraud |
13 months from the collection of the information. |
Internal management of lists of customers having behaved inappropriately during their stay at the Establishment (aggressive and anti-social behaviour, non-compliance with safety regulations, theft, damage and vandalism or payment incidents). |
Necessary for our legitimate interests in running our business and to prevent fraud and the abuse of our property and staff. |
Up to 122 days from the recording of an event. |
Securing payments by determining the associated level of fraud risk. As part of this analysis, Ennismore and Establishments may use the Ennismore risk prevention service provider to refine their analysis.
Depending on the results of the investigations carried out, Ennismore may take security measures, in particular Ennismore may request the use of a different booking channel or for the use of an alternative payment method.
These measures will have the effect of suspending the execution of the booking or, if the result of the analysis does not guarantee the safety of the order, of cancelling it.
Fraudulent use of a means of payment leading to payment default may result in the entry of data in the Ennismore incident file, which may lead Ennismore to block future payments or carry out additional checks. |
Necessary for our legitimate interests in running our business and to prevent fraud. |
- 90 days to our database to allow for analysis and controls and then 2 years in a separated database used for improving the system.
- In case of recording in the incident file, 2 years from recording or until regularization of the situation if earlier.
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Securing properties and persons and preventing non-payments.
For these reasons, some Establishments have a feature that allow them to include in the category of “ineffective” customers, any customer whose behaviour has been inappropriate in the following ways: aggression and rudeness, non-compliance with the Establishment contract, failure to observe safety rules, theft, damage and vandalism, or payment issues.
The status of “ineffective” may cause the Establishment where this listing originated to refuse a customer’s reservation when he/she returns to the same Establishment. |
Necessary for our legitimate interests in running our business, securing properties and persons and preventing non-payments. |
122 days from registration. |
Using services to search for persons staying in Ennismore Establishments in the event of serious events affecting the Establishment in question (natural disasters, terrorist attacks, etc.). |
Protection of the vital interests of the guests. |
For the duration of the event. |
Conforming to any applicable legislation (for example, storing of accounting documents), including:
- Managing requests to unsubscribe from newsletters, promotions, tourist offers and satisfaction surveys.
- Managing data subject’s requests regarding their personal data.
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Necessary to comply with a legal obligation. |
As stipulated in the respective country’s legislation. |