The Founding Idea

The modern traveller knows that comfort and affordability can co-exist. And that’s exactly what TRIBE hotels offer — design-led spaces that are smart, functional, stylish and comfortable, at a reasonable price. In other words, we give our guests everything they need, and nothing they don’t.

THE FOUNDERS’ VISION: EVERYTHING YOU NEED AND NOTHING YOU DON’T

Melissa: “TRIBE was born from a desire for design-driven hotel options for modern travellers. We wanted to strip away all the unnecessary fuss that hotels include – from overpriced minibars to pointless scatter cushions – and instead focus on the things that really matter — like comfortable co-working spaces, hassle-free technology and a great bar to gather at.”

Mark: “This is a hotel experience that integrates seamlessly with the lifestyle of today’s travellers. Everything about TRIBE is contemporary and comfortable in equal measures.”

AN EYE FOR DESIGN

Melissa: “We found the hotel scene in Australia to be disappointingly vanilla… yet the country is home to a thriving and inspiring design community. We wanted to create a new hotel that brought that energy to life. Travelling should be exciting — yes, you want to know what to expect when you arrive, but you also want to discover something new and authentic to the place you’re exploring.”

Mark: “Almost every time you check into a hotel, you know exactly what you’re going to get at every step on the way. The format is very predictable, the design unoriginal, the experience prescribed and the atmosphere impersonal. With TRIBE, we wanted to do something totally different. Something memorable.”