Mark and Melissa Peters are veterans of the Australian hotel industry, and now they’re taking their expertise worldwide. The doors to their first TRIBE hotel opened in Perth in 2017 before the duo brought their distinctive vision to France. Today, they’re working on locations in the rest of Europe, Asia and beyond.
“For a long time, my favourite part of our journey was opening that first hotel in Perth,” says Mark. “But as we’ve grown, I’ve found so much satisfaction in rolling the brand out in other countries. We’ve been fortunate enough to be a part of the Accor group, who have an excellent reputation for developing established lifestyle brands by allowing the founders to stay true to their vision while being bolstered by the strength of their wider business.”
“I love working with our own ‘tribe’ — our team of designers, collaborators and creatives who help us bring the TRIBE vision to life” Melissa says on their journey as a business so far. “It’s a bit like directing a film: every detail matters, from the technical to the creative.”
Melissa’s understanding of the emerging boutique hotel market and her passion for curating spaces that guests adore spending time in without breaking beyond an affordable price bracket has shaped TRIBE as a brand. Mark, whose background is in development and banking, has lent him a keen eye for opportunities in the market, and helped him oversee a sharp project team to deliver the vision. Mark and Melissa are still the operating custodians of their original hotel in Perth today.